Theory of Change
Closing the gap between ambition and action means better understanding how sustainable transformation happens.
We need to see not just the material side of change but the people side too - what’s happening at the systems level all the way down to the behavioural level.
That’s why we created new tools that combine systems thinking with behavioural and psychological science to understand the mindsets of people driving forward or hold back a organisation from reaching its goals.
The Macro Lens of Change
Nothing functions in isolation. Seeing the big picture of change means understanding how people, relationships, and mindsets interact with structures and materials — and where people may be what’s holding back change.
The Micro Lens of Change
Sometimes a specific behaviour in a value chain needs shifting. Real change happens when we look beyond information campaigns or nudges to address the deeper factors driving behaviour.