The Macro Lens
From a farm, to a city, to a global corporation, any value chain is a system—an interconnected set of entities working together to accomplish a goal.
Since the 1950s, the goal of industrial food systems has been food efficiency. If an organisation changes this goal from ‘lowest cost’ to ‘sustainably made,’ the farmers, food producers, retailers, customers in that value chain may find themselves working against a system that hasn’t changed to fulfill the new goal.
Every organisation is a system
Systems are made of materials and people
Technology, infrastructure, tools, finance, digital platforms—these are all critical parts of the material half of a system. This could be farming equipment, financial incentives, food and packaging, or retail stores. Building better tools and creating incentives for farmers, for example, is a critical part of decarbonisation.
And yet, changing the materials alone isn’t enough to create a sustainable organisation.
People are the other half of a system
What stakeholders believe, think, and do shapes how a system functions. If a farmer doesn’t believe regenerative techniques will benefit her farm, then she may not use the sustainable equipment available. If a procurement team doesn’t trust a small organic supplier, then they may choose bigger traditional farms.
New research shows this second half, the people side of systems transformation, is what’s holding back most organisations in 2025 from reaching their goals.
We have the tools you need to eliminate barriers and accelerate systems transformation
We have a prioprietary diagnostic tool that maps the human dimension of any organisation’s value chain. It reveals the relationships, transactions, and currencies exchanged between stakeholders as well as the mindset of each stakeholder group.
With this, we can easily spot pain points holding back system transformation, co-design solutions with stakeholders, and build effective implementation pathways, closing the gap between ambition and impact.
Let us show you how.
