We’re Nicole and Astrid, co-founders of Noetic. We met as master’s students studying at the London School of Economics and Political Science, where we combined sustainable economics and social psychology to explore how societies can shift from extractive to regenerative systems.

As social scientists and sustainability experts, we noticed a gap between academic theory and what’s actually happening on the ground. We teamed up—becoming the department’s first-ever dissertation team—to apply cutting-edge social science theories to a real-world system, proving the transformative effects of better understanding people within systems. Along the way, we developed a proprietary mapping tool to help see and understand the inner dimension of systems, a tool we want to bring to all organisations on the path of sustainable transformation.

Together, we connect rigorous research with practical tools to support systems change — all while continuing to collaborate with universities to push systems transformation knowledge forward.